Emotional Intelligence

6 Reasons Why to Emotionally Connect with Your Customers

Andrew Cooke Customers, Emotional Intelligence ,

Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which are essential for good, lasting business.

Reasons Which Means….
1.    They buy more You make more money
2.    They visit you more often You have more repeat business
3.    They care less about price You make better margins and profit
4.    They pay more attention to you You have more raving fans
5.    They follow your advice more closely You are seen as a thought-leader
6.    They spread the word about you to more people You have customers who act as your salesforce!

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5 Ways to Build Emotional Connection with your Customers

Andrew Cooke Customers, Emotional Intelligence, Uncategorized ,

 

If you want to reap the benefits of having a strong emotional connection with your customers here are the feelings you need to generate in them, and the questions you can ask to help you do this.

Generate the following feelings in your customers: Do this by asking the following questions:
1.    Stand out from the crowd ·         How do they want to feel in being special and apart from others?

·         How will you help them achieve this?
2.    Have a sense of belonging ·         How will you build their sense of “tribe” and relatedness to you and your offerings?
3.    Have confidence in the future ·         What do they want to feel confident about?

·         What is important for them in the future?

·         How will you provide this for them via your offerings?
4.    Feel a sense of security ·         What is the sense of security they are seeking and why?

·         How will it manifest itself for them?

·         How will you provide it for them?
5.    Are successful ·         What will make them feel more successful and what does success mean to them?

·         How will make them feel more successful?

Try this for each of your customer segments. Remember, try to get in and understand from their perspective and not yours. Write down your thoughts, share them with others – and see how it compares with your customers actually think!

To view or download a PDF version of this blog click here

Share your thoughts and ideas here, or email me at andrew.cooke@business-gps.com.au

If you found this article of use or interest please don’t hesitate to share it with others.

Click here to find out more about Andrew Cooke and Growth & Profit Solutions.