5 Tips in Changing Your Mindset About Profit

 

Future Profit

A recently published book, Understanding Michael Porter: The essential guide to competition and strategy (Magretta, 2012), compiles and applies the work of management guru, Michael Porter.   Full of useful insights, here are five pearls of wisdom that can, if applied, create a more robust, more profitable and sustainable business.

Tip 1: “Strategy explains how an organization, faced with competition, will achieve superior performance. The definition is deceptively simple”

Performance is not about your competition, it is about achieving superior performance, every day, regardless of what is happening with your competitors or markets.

Tip 2: “Competitive advantage is not about beating rivals; it’s about creating unique value for customers. If you have a competitive advantage, it will show up on your P & L”

To create unique value is not about you beating your competitors, it is about you delivering (through superior performance) the unique value by focusing on your customers’ needs.

Tip 3: “Strategic competition means choosing a path different from that of others”

If you accept that the competitive goal is superior performance, then it makes sense to achieve that performance using methods different to the competitors. You have to be able to differentiate yourself not only in the customer’s eyes, but in how you achieve that differentiation – in how you deliver value to the customer.

Tip 4: “The value proposition is the element of strategy that looks outward at customers, at the demand side of the business. The value chain focuses internally on operations. Strategy is fundamentally integrative, bringing the demand and supply sides together”

Strategy is about achieving a position.  Here it is to achieve superior performance whilst delivering superior value to the customer.  You need to be able to focus on how you will drive that superior performance, and what this means in terms of superior customer value.  In this you need to continuously improve the efficiency of your internal operations.

Tip 5: “There is no honor in size or growth if those are profitless. Competition is about profit, not market share”

This tip serves as a reminder that we need to be the most profitable, not the biggest in top-line revenue or head-count.

Consider these five tips in context of your own organization. What should you do to meet the requirements of all five? Is your current strategy going to work for you in the coming next few years?

What has worked or not worked for you? Share your knowledge, share the wealth!

Share

3 Factors for Building Resilience

How to assess and develop your organization’s resilience.

Resilience

*by Andrew Cooke, Growth & Profit Solutions

Resilience – a word more often abused than used correctly.  Resilience often is used to describe strength.   Although strength is implied in resilience, it is actually not a trait (a distinguishing quality) – rather it is a capability, something that can be used.

There are two definitions for resilience that can be used here:

  • “the capability of a strained body to recover its size and shape after deformation caused especially by compressive stress”
  • “an ability to recover from or adjust easily to misfortune or change”

The Three Factors of Resilience

Resilience relies on three factors:

  1. Flexibility – how flexible is your business in terms of how it works, how it is structured and how it is organized in producing the same outcome result?
  2. Adaptability – how can you apply what you do and how you do it to produce different outcomes or results.
  3. Learning – how good is your business, at an  individual and corporate level, in learning the lessons from having to adapt or be flexible so that you can avoid repeating them (hard , painful lessons) or you can leverage them in the future (where you have had success) and understanding why you were successful or not.3 Factors for Resiliency - Overview

Flexibility Factors

  • Elasticity – can you easily expand or contract the business in whole or part
  • Alternatives – are there many ways in which you can achieve the same result, or are you locked in to one or only a few ways?
  • Interchangeable – how easy can different building blocks (people, assets, processes) be used in a different sequence and/or configuration to produce the same result or outcome?

Adaptability Factors

  • Reusability – can your core people, processes and assets be used to produce different outcomes and results with little or no difficulty?  For example, a consulting firm can reuse many of its existing people, processes and assets in delivering a new service.  However, the Boeing factory production line can only produce Boeing airplanes – it cannot produce other products without significant changes in people, assets and processes.
  • Speed – how quickly can you move from producing one set of products and outcomes, to produce new products and outcomes?
  • Capacity for Change – how prepared and able are your people to make the necessary changes? 

Learning Factors

  • Measuring – how good are you at being able to quantify or qualify the changes that have occurred, their implications and the associated outcomes?  Are you able to identify where the greatest impact, positive or negative, has been realized?
  • Applying  – can you clearly ascertain as to where the lessons learnt can be applied?  Do you understand what caused the problem and how it was solved, or where and how the opportunity was capitalized on?
  • Anticipating – how good are you at being able to replicate or avoid the lessons learnt?  For example, if you are an engineering consultancy who tried to enter a new market unsuccessfully then can you identify why?  Was it the lack of a local partner?  Cultural differences? Inability to deliver?

These 3 factors apply equally to the individual as to the business.  For real success you need resilience both personally and corporately – if you lack the resilience you may not survive the change, even if the business does.

Resilience is not about just meeting the current challenge, or having met the challenge just past, but it is about putting yourself in a better position for the future – not just going back to your original shape or form before the challenge occurred.  To be resilient you need to be flexible, adaptable and to learn from your experiences.

Two out of Three Ain’t Bad – But It’s Not Enough

So what does it mean if you only have two out of three, let’s see below.

  1. Flexibility & Adaptability – you can meet the challenge in the short- or even mid-term, but your inability to learn from your experience and apply will mean that you will be overtaken by the competition and quickly become irrelevant
  2. Adaptability & Learning – you can diversify into other areas, but you are not at the forefront of your market being weak at delivering in alternative ways.  You are at risk of being out-maneuvered by competitors and being a market follower rather than a leader.
  3. Learning & Flexibility – you are efficient at operating in your particular niche, but you are a one-trick pony, and you are at the whim of industry pressures.  You are more reactive than proactive, and your ability to become diverse, grow and spread the risk is weak.

For each of the 3 factors, and for each of the 3 components for each factor, how do you rate yourself?  Score yourself out of 10 for each component (1= Very Low, 10=Very High), and rate how strong or weak you are in each factor and relatively.

Resilience Worksheet

Which are your strongest and weakest areas?  How can you leverage your strengths to offset your weaker areas and reduce the associated risks and implications?  Are you really as resilient as you thought?

Share

Click here to find out more about Andrew Cooke and Growth & Profit Solutions.

Creating KPIs that drive engagement & performance

How to create KPIs that drive engagement and performance

Setting KPIs

“If you can’t measure it, you can’t manage it”. 

Although this is true many companies don’t know what to measure or, if they do, they don’t know how to establish KPIs.

Why is this so important?

KPIs drive behaviour – if you know you are being evaluated against certain metrics then you will adapt how you work and how you perform.  This sounds good, but it can also be highly counter-productive, especially if you don’t know what to measure or measure the wrong thin. The result: bad management, mixed messages, confusion and employees focusing on the wrong thing.

You need to establish and develop your KPIs with care. Have too few and you may have an unbalanced “portfolio” of KPIs, have too many and it becomes a case of “everything is a priority, nothing is a priority”.

KPIs vary for different areas and different roles – but they are all underpinned by one factor: the company’s strategy and operations.  As such your KPIs are the indicator of where the company is headed. But it is also the one area that many companies mismanage as they are not thinking about how a KPI is helping the company to meet its targets.

Goals are not KPIs

A common mistake is to confuse KPIs with goals. The two are not the same.

For example, a company wants to achieve a $100 million of sales – this is often assumed to be the KPI when it is not.  In this example the KPIs there should be about the sales process. The KPIs might be about how many new customers, how many customers visited gave a repeat visitation, how many of those visits ended up in a presentation and how many of those were closed as deals. The KPI has to measure the process. You want the KPI linked to the corporate goal but it is not the goal itself.

When looking at the process you are measuring make sure that the KPIs relate to the corporate goals.  For example, having a KPI of sales reports in time does not drive sales – it only supports the process.  Furthermore every industry has formal KPIs (often found in the job description) and informal KPIs that are not written down. Like incongruent KPIs pulling in different directions, they can leave employees confused and disenchanted.

KPI is about Performance, Not People

KPIs are not about measuring people, they are about the process.  The KPIs are there to measure the performance of the organisation and KPIs are tools that people can use so that they can work not just in the business but also on the business, in other words improve the way the business works and improve its performance. They track the strategically important goals and objectives of the business.

Developing KPIs

It is absolutely critical for managers to develop the KPIs in consultation with the employee.  Developing them in isolation and imposing them on high creates, at best, a lack of buy-in and at worst total disengagement.  People want to succeed, and they want to be involved in how they succeed.

When discussing this you need to talk about three things:

  • What the person is employed for, and
  • What is going to give them satisfaction that will ensure they stay loyal and motivated; and
  • How this relates to the company’s main goals

Once there is a shared and common understanding you need to discuss the KPIs that are most effective and relevant to the processes that affect how they work and perform.  This is not to say that each individual has their own unique set of KPIs, rather that there is an agreed and understood portfolio of KPIs that complement and reinforce each other, whilst aligning the individual and team(s).

Monitoring KPIs

KPIs need constant monitoring to have relevance.  If they are measured, for example, only on a quarterly basis then it becomes like an exam.  It is viewed as being extraneous their job, rather than intrinsic. This creates a feeling of irrelevance, a lack of commitment to the KPIs and people having to be forced to comply – creating ineffective KPIs and reduced performance.

So what have you done and what are you going to do with your KPIs?  Talk to your people. Be clear on your goals, understand the key processes to be measured, and make the KPIs relevant, meaningful, measurable and review.

Share

Click here to find out more about Andrew Cooke and Growth & Profit Solutions.

Five Ways to Generate Opportunities and Possibilities

There is only one way to generate real opportunities and possibilities that can take you to the next level, whatever that may be for you. And that is to take action.

Here are five ways to accelerate your ability to take action:

  1. “Try not. Do or do not. There is no try “– Yoda (Star Wars)

A great quote that makes a powerful point.  If you are going to do something, then DO it! Don’t wait around, even worse don’t say “I will” or “I can” – although they are intentional they lack intent. Intent is only apparent in action, so take action.

  1. Be Present

You can only exist in the present, and similarly you can only take action in the present. Action in the past cannot be changed, and action in the future is planning only. Take action, and do it NOW!

  1. Be Focused

Focus on what you can do and what you can influence. Don’t focus on what you cannot do or cannot control, it will only waste your time and effort and drain your motivation. Focusing on what you can do and can influence will help you gain traction and accelerate results.

  1. Visualize What You Want

This is not just wishing for something to happen. When you visualize you walk through, in your mind, every step that you are going to go through (and what will happen in each step). You don’t just imagine it – you see it, feel it, her it, touch it, and taste. Make it real in your mind.  The fact is that your brain cannot distinguish between what happens to you in real life and what you visualize in your mind. Visualizing helps you to do what needs to be done effectively when you actually take action. Practice visualizing what you are going to do which will help you get you what you want.

  1. Stop Procrastinating

Procrastinating uses and wastes your most precious resource, your time. Time once spent can never be regained. Often people procrastinate in the hope that a problem or issue will go away, or that someone else will sort it out for them. Get used to the fact that this very rarely happens, and if it does then you have abdicated any control or influence over the results that occur. Stop procrastinating and take action, this will help you generate opportunities and possibilities.

Take one of these choices now for yourself, right now, today. What is the impact of doing this for you? What have you achieved? Share your experiences here below in the comments section!

To view or download a PDF version of this blog click here

Share your thoughts and ideas here, or email me at andrew.cooke@business-gps.com.au

If you found this article of use or interest please don’t hesitate to share it with others.

Click here to find out more about Andrew Cooke and Growth & Profit Solutions.