Using the Decision Matrix for Better Decisions

Making Better Decisions – Using the Decision Matrix

by  Andrew Cooke, Growth & Profit Solutions

Decisions are made in a subjective and varied way, creating poor decisions and contributing to poor outcomes.  See how a simple tool can help you make better decisions – whether at business or home.

When making business decision we often find that we are reinventing the decision-process every time, and consistently allowing subjectivity to sway our decisions.  This is especially true in team or group environments where a person’s perceived position, authority or their ability to dominate the conversation can mean that their personal viewpoint carries disproportionate weight and effect.

So how can we reduce this subjectivity, yet maintain the debate and dialogue necessary to make a robust decision.  There is a simple, yet effective, tool – the Decision Matrix.

What is the Decision Matrix?

The Decision Matrix is a tool which reduces the subjectivity in decision-making by creating a series of selection filters.  The real value of the Decision Matrix lies in the conversation and discussion it engenders in the group when working through the process.  As such, it is this conversation which opens up the dialogue, creating a richer set of options to choose from, and a clear and consistent process when selecting with which option(s) to proceed.  In doing this the Decision Matrix enables the group or team to identify, agree on, weight and importantly take ownership of a set of factors that are seen by all as influencing that decision,

How the Decision Matrix Works – Step by Step

Having determined what the decision to be made is about you:

Step 1: Generate a list of the issues/options/alternatives that require a decision to be made.

As a group, having already determined what the decision is that is to be made, create a list of all the relevant issues, options or alternatives.

Step 2: Get your group or team to brainstorm the critical factors

This are the critical factors that would influence the selection of the issues/options/alternatives identified in Step 1.

Notes:

  • Criteria are both personal and business-focused, as such criteria have aspects that are both logical and emotional;
  • Don’t have too many criteria – this weakens the process and the choices made are more likely to be made on outlying factors – we would suggest no more than 10.

Step 3: Create Weightings for the Criteria/Factors

Having chosen the selection Criteria/Factors, you now need to weigh them individually to jointly total 100.  By doing this you are making it clear that not all criteria are equal – some have greater significance than others.  The more important the criteria the higher the weighting or score. The discussion in this area between the group or team members helps them to understand each other’s perspective, and to create a commonly agreed and shared understanding of how to evaluate the alternatives, and why in that way.

Step 3: Input the information from the above steps by:

  • Across the top of the chart create columns for each issue/option/alternative listed.  Label  the first column as “Weightings” and the second column as the “Do Nothing” choice.  For all subsequent columns put in each of the issues/options/alternatives.
  • Down the side of the chart create rows for each Criteria/Factor.
  • For each factor put the relevant weighting in its “Weighting” column.
  • For the “Do Nothing” column put a score in each factor at 50% of the weighting for the factor.  For example, if a factor had a weighting of 10 then the “Do Nothing” column for that factor would be scored as 5.  The total of all the factors for the “Do Nothing” column should add up to 50.

Step 4: Score Each Factor for All the Issues/Options/Alternatives Listed Across the Top

  • It is important to focus on one factor/criteria at a time and, in doing so, complete the grid row by row.
  • When scoring a factor note that you cannot score more than that factor’s weighting – for example, if a factor has a weighting of 12 then it cannot score 13 or more, the highest score it can be given is 12 – but it can always score less
  • When scoring start with the first factor, work your way across the row, and then repeat this with the next factor. This helps you to compare that factor against all the alternatives.

Step 5: Total the Scores for Each Issue/Option/Alternative

  • This will give you a score for each and the means by which to prioritise them, with the highest score being your first choice.

Notes for when using the Decision Matrix

Remember, this is a tool.  You may not agree with the result that you generate with this, in that case open up the discussion as to why and get others’ input.  Simply because this tool says that one alternative is your top priority does not mean that it should be so.

Decision Matrix – Worked Example:

In the example below the question is:

“Which of my main customers should I concentrate on to grow my business?”

  1. I have identified my 5 clients (Step 1).
  2. I have identified, with my group, the key criteria (Step 2) by which to evaluate my criteria.
  3. I have completed the decision matrix scores (Steps 3 – 5).
Decision Matrix

From this we can see the following:

  • The customer I should concentrate on growing my business is Customer 2.
  • However, Customer 4 is a close 2nd – being only 3 points behind.

Further Uses of the Decision Matrix

I may want to use this to decide that I want to focus only on customers who score more than 70 points.  Again, Customer 2 is the only one to achieve this (with 71 points).

However, I can use the Decision Matrix to ask the question of Customer 4, which is marginal with a score of 68 – “Which factors for Customer 4 can I increase their score so that the total is above 70?”.

For example, if you could raise their score on Prompt Payment to an 8 then Customer 4 would then score 70 points and would be focused on as a result.

This then raises the question of “How do I improve Customer 4’s ability to pay promptly?”  This could involve, for example, getting the customer to pre-pay future orders or to reduce their arrears with your company.

As such the Decision Matrix not only helps you to prioritise, but to drive actions to help you realise the outcomes you are looking for.

However, making a good decision does not mean that you will get a good outcome.  To learn more on this read “Leadership & Decision-Making”.

How will you use this tool?  What decisions can this help you with?

Share your ideas, insights and experience.  Share the knowledge, share the wealth!

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Risks of Conforming, The

Doing things with rigor takes effort, but not everything you put effort into is done with rigor. 

We often look at how hard we work as a measure of the quality of our work. But this is wrong. When you are looking at the quality of the outcomes you or your team produce you need to consider two elements:

  • Effort – how hard you work at getting the work done.
  • Rigor – how well you adhere to the process of getting the work done.

To be efficient and effective in your work you need to be high in terms of both the effort and the rigor which you apply.

An effort is focused on doing the best with the inputs (the tasks), it is about being efficient. Rigour is about focusing on the process of getting the work done, doing it consistently in the manner which has already been determined – this is about being effective.  You need to do both to produce long-term quality work outputs. As you can see in the matrix below the level of rigor and effort you make will largely affect your work outcomes.

The Rigor/Effort Matrix

 

 

 

 

 

 

 

  • Low Effort/Low Rigor – this is the worst situation where people, make little effort in getting the work done and when they do, they tend to do it in an ad hoc manner.  Processes and/or guidelines tend to be ignored, or not followed properly, and the work produced is poor quality, substandard, and costly (especially as work will need to be either redone or people in this quadrant will need a higher level of management oversight).
  • Low Effort/High Rigor – here people, make little effort in getting the work done, however, they do tend to follow the processes/guidelines that are in place.  So, although the work produced is of a suitable quality or standard, the work completed or produced does not meet expectations in terms of what need to be done or which has been planned.  Again this can result in further costs to the business as either more people are required to produce the necessary volumes, or those who are high producers are put under greater pressure as they pick up the slack.  This can lead to them being overworked, stressed and potentially more likely to want to leave for a less stressful job.  This can result in a business losing its best people and retaining the worst.
  • High Effort/Low Rigor – people make a lot of effort but do it in an ad hoc manner.  This can result in a lot of substandard or poor quality work being produced as they do not follow processes or guidelines. This can lead to a lot of waste, rework and may necessitate a lot of investment in quality control to try and manage the symptoms of low rigor.
  • High Effort/High Rigor – here people make a considerable effort, are engaged, and do good work on a consistent basis.  This produces great work for customers, improving customer retention, reducing costs, and improving revenue and profits.

Use this tool to assess where the individuals in your team are.  Assess their level of effort (1=very low, 10-very high), and the level of rigor they demonstrate (1=very low, 10-very high). From this plot them on the chart.

For each individual then determine where you want them to be and identify three actions that they can take that will help them bridge the gap.

So make the effort and be rigorous in doing it! Remember, doing things with rigor takes effort, but not everything you put effort into is done with rigor.

To view or download a PDF version of this blog click here

Share your thoughts and ideas here, or email me at andrew.cooke@business-gps.com.au

If you found this article of use or interest please don’t hesitate to share it with others.

Click here to find out more about Andrew Cooke and Growth & Profit Solutions.

3 Steps to Develop Your Team

Stop-Start-Continue – 3 Steps for Individual & Team Growth

by Andrew Cooke, Growth & Profit Solutions

3 Steps to Develop You and Your Team – Raise Performance, Achieve Outcomes.

Stop-Start-ContinueHow often do you take the time to stop, look at what you are doing and carry out a “self-audit”?  To reach our potential, or to help others to reach theirs, we need to do this periodically.  This can be used in your business, social or personal life.

Stop-Start-Continue 

There are three parts to this process:.

1.   Stop.

What are you doing that you can stop doing or need to stop doing? 

These might be things that you stop doing yourself, delegate to others, or is no longer required. This frees up time which you can utilise in the next two parts.  Time is limited, so make sure you use it on those things that matter, have priority and help you (or others) to grow and develop.

2.   Start.

What do you need to start doing that you are not currently doing? 

What are those things which will help you (or others) to grow, develop and achieve those things that they are looking for.  You can begin to do these things with the time you have freed up in the first step of Stop.

3.   Continue.

What are those things you need to continue doing?

Identify those things which are currently working for you, and which you can improve that will help you realise what you are looking to achieve. How can you leverage these things and the time to do more of them?

What to Do Next?

For yourself, think of three things for each of the three parts – STOP, START and CONTINUE.  Using the template below, especially if you are a leader or a manager in your business then try this to help your team and reports:

  1. Identify what each person should STOP, START and CONTINUE as regards their role and contribution.
  2. Get each person to do the same for themselves.
  3. Meet with each person and get them to share their ideas with you, and share your ideas with them.  This will create engagement, ownership and commitment for team members who are looking to grow and develop successfully.

Stop-Save-Continue Template

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Using the Leadership Grid to be an Adaptive Leader

The Trials of Leadership Styles

by Andrew Cooke, Growth & Profit Solutions

Adapting your leadership style for effective results – balancing task- and people-oriented leadership.

Leadership Styles

When organizing a company meeting what do you, or the individual you have delegated to, do first?  Do you develop the timeline and associated task, or do you consider who would prefer to do what and then try to develop an approach and schedule around their needs?  And how do you respond if you fall behind schedule – do you focus on the tasks or the people?

How you answer the above can reveal your preferred personal leadership style, these can be:

  • Task-oriented – you focus on getting things done, you are more production or task-focused;
  • People-oriented – you want to people to be happy, you are more people-focused;
  • A blend of both.

Neither preference is right or wrong, just as no one type of leadership style is best for all situations. However, it’s useful to understand what your natural leadership tendencies are, so that you can then begin working on developing skills that you or your reports may be missing.

Understanding the Leadership Grid

The Leadership Grid is based on two behavioural dimensions:

  • Concern for People – this is the degree to which a leader considers the needs of team members, their interests, and areas of personal development when deciding how best to accomplish a task.
  • Concern for Production – this is the degree to which a leader emphasizes concrete objectives, organizational efficiency and high productivity when deciding how best to accomplish a task.

In the Leadership Grip below there are five leadership styles.

  Leadership Grid 2a

The Leadership Grid highlights how placing too much emphasis in one area at the expense of the other leads to low overall productivity.  However, when both people and production concerns are high, employee engagement and productivity increases accordingly.

The Five Leadership Styles

Impoverished Leadership – Low Production/Low People (A)

This leader is mostly ineffective. He/she has neither a high regard for creating systems for getting the job done, nor for creating a work environment that is satisfying and motivating. Often typified by a delegate-and-disappear management style, the leader of manger shows a low concern for both people and production. He (or she) avoids getting into trouble. His main concern is not to be held responsible for any mistakes. Managers use this style to preserve job and job seniority, protecting themselves by avoiding getting into trouble. The result is a place of disorganization, dissatisfaction and disharmony.

Produce or Perish Leadership – High Production/Low People (B)

Also known as authoritarian or compliance leaders, people in this category believe that employees are simply a means to an end. Employee needs are always secondary to the need for efficient and productive workplaces. There is little or no allowance for cooperation or collaboration. This type of leader is very autocratic, has strict work rules, policies, and procedures, and views punishment as the most effective means to motivate employees.  Although results may be achieved in the short-term it is not sustainable in the long-term as employees become disengaged and employee turnover increases.

Middle-of-the-Road Leadership – Medium Production/Medium People (C)

This style seems to be a balance of the two competing concerns. It may at first appear to be an ideal compromise. Therein lies the problem: when you compromise, you necessarily give away a bit of each concern so that neither production nor people needs are fully met. Leaders who use this style settle for average performance and often believe that this is the most anyone can expect.

Country Club Leadership – High People/Low Production (D)

This style of leader is most concerned about the needs and feelings of members of his/her team. These people operate under the assumption that as long as team members are happy and secure then they will work hard. The leader or manager is almost incapable of employing the more punitive, coercive and legitimate powers fearing that using such powers could jeopardize relationships with the other team members. The organization will end up with a friendly atmosphere, but not necessarily very productive due to a lack of direction and control.

Team Leadership – High Production/High People (E)

This is the pinnacle of leadership style. These leaders stress production needs and the needs of the people equally highly. The premise here is that employees are involved in understanding organizational purpose and determining production needs. When employees are committed to, and have a stake in the organization’s success, their needs and production needs coincide. This creates a team environment based on trust and respect, which leads to high satisfaction and motivation and, as a result, high production.

Applying the Leadership Grid

1.      Identify the Current Leadership Style

What is your current leadership style?  Review past and current situations where you have been the leader.  For each situation mark your position on the matrix.  What themes or trends can you identify?  Why have you put yourself there?  What was the outcome for using that style? Use the template below to assess yourself.

2.      Identify areas of improvement and develop your leadership skills?

Are you more task-focused or people-focused?  How effective are the leadership styles you are using?  Are you in the middle-of-the-road?  If so, do you need to operate outside your comfort zone?  Are you too task-focused?  If so, what people skills do you need to develop?  Are you too people-focused?  If so, what do you need to do develop task-related skills?

Leadership Grid

3.      Monitor, Review and Solicit Feedback

Get others to assist you in this and to share their perspective and reasoning in a constructive manner.  This is an on-going process, not a one-off event.

Summary

Being aware of the various approaches is the first step in understanding and improving how well you or your reports perform as a leader or manager. It can also help you to anticipate how you lead can impact the level of employee engagement either positively or negatively.

At different times and for different situations you will find that you will adapt your leadership style – there is no one style that can be universally applied to produce the results and the people that you want to develop and achieve.  However, the Leadership Grid provides you with a tool by which to assess the alternative styles that are available to you.

Don’t treat the Leadership Grid as the “ultimate truth” – it is only there to provide input for you to consider when trying to determine and understand what is the most effective leadership style for you to use given your situation, the context of the situation (including its seriousness, urgency and whether it will become more acute if left unaddressed), your current skills and capabilities, your experience and your people.

Finally, don’t forget to use this tool with your own reports – a great leader develops his or her people.

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Which Would You Rather Be – Efficient or Effective?

Which would you rather be – efficient or effective?

by Andrew Cooke, Growth & Profit Solutions

Efficiency is doing things right; Effectiveness is doing the right things.The focus for many businesses today is on the short-run, getting more for their dollar and squeezing more out of their resources.  Productivity is the name of the game.  Although this is laudable it has focused businesses on the short-term and distracted them from the long-term.

Efficiency & Effectiveness

Efficiency and Effectiveness are two competing yet complementary approaches to business.  For the purpose of this article these are defined as:

Efficiency

This is ‘doing things right’ and concentrates on tactics focusing on achieving short-term results.  It means doing things better and quicker.

Effectiveness

This is ‘doing the right things’ which is critical to the success or survival of any organisation. Strategy is the key, not just any strategy, but one that is well constructed and then executed.

How these two factors interact impact the business and an overview of these interactions can be seen in the Efficiency/Effectiveness matrix below.

Efficiency/Effectiveness Matrix Efficient vs Effective Matrix

THRIVE: Highly Effective & Highly Efficient

Businesses that pursue the right strategy efficiently thrive. They can meet strategic targets earlier than anticipated, and can go on to meet more challenging strategic targets, so as to sustain their ability to thrive.

SURVIVE: Highly Effective & Inefficient

Many businesses ‘survive’, they show potential but never attain the growth that they should be capable of.  This can be due poor management or inefficient practices.

DIE SLOWLY: Ineffective & Inefficient

The business lacks a clear vision of what it is trying to achieve, and so lacks the right strategies or has weak strategies on which to execute. The lack of clear strategies means that the short-term plans and tactics are lacking.  As such the business delivers poor results for several years and are in a state of steady decline before the business eventually ‘dies’.

DIE QUICKLY: Ineffective & Highly Efficient

Here the business is executing very well, but on the wrong strategies which drive it into a state of rapid decline.   The business leaders are not learning from their mistakes, or are not aligned with the market’s realities, and by doing so negatively compound the effects of their wrong strategies.
What Do You Do Next?

For businesses to thrive they need to get both their efficiencies (tactics) and effectiveness (strategies) aligned – have the right direction and the right actions to help you bridge the gap between where you are now and where you want to be.  Look at what you are doing and where you are going  – review your assumptions, get an objective perspective, and continually review and improve to reflect the realities  of your business, marketplace and the business environment.

So what are you going to do? And will it take you in the right direction? And are you effective and efficient in what you do?

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5 Steps for Effectively Delegating & Managing Work

A 5-step process by which to effectively delegate and manage delegated work.

DelegateDelegating effectively allows managers and leaders to free up time; ensure the work is down to the right person at the right level and on-time; helps to develop people and their capabilities, and allows the managers and leaders to focus on what is important – not just what is urgent.

Creating the Conditions & Capabilities for Delegation

For effective delegation you need to have:

  1. A culture which supports and allows delegation to occur
  2. The desire and the ability to delegate
  3. People with the necessary abilities and attitudes that you can delegate to.

If you lack any one of these it makes delegation difficult.  As such be clear as to where you are on these factors and what you need to do to address them if necessary.  Yet even if these conditions are in place many managers and leaders find it difficult to delegate.  Common reasons for this include:

  • Short-term thinking – it would be quicker to do it myself
  • Perfectionist thinking – I can do it better myself
  • Requires an investment in training/mentoring of others – I don’t have anyone I can trust to delegate it to
  • I don’t know how to delegate

The key to enabling others to delegate is to understand what delegation entails.   I define delegation as:

A task, for which a nominated individual(s) is given specific responsibility, to complete in part or full, by a given time to produce an expected outcome or result, and for which you will receive feedback on.

The 5 Step Delegation Process

  1. Identify the Task – be clear on what the actual task is that you are asking someone to complete.  In doing this put a clear frame around it – what does it include and what does it exclude.  Providing a clear description and understanding of this is critical.
  2. Nominate the Individual(s) – Identify the person(s) who will be involved in the completion of the task.  Be clear as to why you want them to do it (is it for personal development reasons, part of what they need to be able to do to gain promotion etcetera?), and make sure they understand this.

    Delegation Process
    The 5-Step Delegation Process
  3. Define the Responsibility – when discussing it with the nominee(s) ask them to summarize what they have understood that you want them to do – this will quickly highlight any discrepancies or misunderstandings before they can become problematic.  Check that they are prepared for this responsibility and are committed to completing it within the scope and timeframes that you have determined.  You also need them to be clear on your expectations as regards their completing this task and the associated results and outcomes.
  4. Completion – do you want them to complete the task in full, or only in part, before they report back to you on progress made.  If it is an area in which they have little experience, or you have a low level of trust in their ability to do so, then get them to complete the first part before reporting back to you.  This gives you a checkpoint to ascertain how they are progressing, what further guidance is necessary, and if they can be left to their own devices to complete the task.
  5. Review – establish regular times for reviewing their progress.  If you are uncertain of their capabilities then you may have multiple review points during the work on the task, or you may ask them to report back once it has been completed if you have high confidence in them.  Reviews should be short and you must ensure that the responsibility for the work stays with the nominee(s), otherwise you will find the work delegated back to you!

By breaking the delegation process into these 5 simple steps it makes it easier for you to delegate, for those delegated to understand what they need to do and what is expected of them, and for the work to be done in a controlled manner which allows people to grow and develop without being micro-managed.  Use this with your people and see how much time and effort you free up for yourself, and how your people work more effectively.

We look further at delegation in the following article, How To Manage Those Delegated To.

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Using the Leadership/Management Matrix to Develop Your People

Leadership and management may complement each other, but they are very different

So which is more important, management or leadership? This is not the right question to ask, rather the question to ask what is the balance between management and leadership that you need to have? To answer this, you need to at what role each plays. Management ensures the stability and efficiency necessary to run today’s business reliably. Leadership creates the change needed to take advantage of new opportunities, to avoid serious threats, and to create and execute new strategies. The point is that management and leadership are very different, and when organizations are of any size and exist in environments which are volatile, both are essential to helping them win.

The Leadership/Management Matrix

The management/leadership matrix show what happens when you have weak or strong leadership interacting with weak or strong management.  The four quadrants are:

  • Doomed – weak management, weak leadership.  Here the business is run inefficiently and with no clear direction to guide and align people’s efforts, decisions and the allocation of resources.  People are not inspired or motivated to achieve high-performance, and the business is losing to its competitors.  The business is unlikely to survive beyond the short-term.
  • Innovative – weak management, strong leadership. Here the business is able to adapt quickly and effectively, but there is insufficient management and associated skills in place to drive stability, efficiency and to create the necessary order to manage the resulting complexity and create order from which to build.
  • Well run but bureaucratic – strong management, weak leadership.  Here the business is well-structured and managed; it works efficiently which is good while the status quo exists.  However, in an environment of change it finds itself relatively rigid and inflexible with its existing bureaucracy and organization being unable to adapt effectively.  This can expose the business with existing strengths potentially becoming major liabilities, potential competitors going unrecognized or changes in customer needs going unmet.
  • Well run and innovative – strong management, strong leadership.  Here there is a healthy balance of management and leadership skills and capacity.  The business has a clear direction around which everyone and all actions are aligned, people are inspired and motivated, and as a result they work both efficiently and effectively.  They are competitive, adaptive and have the right mix of skills, capacity enabled by a strong business culture which supports the people in their work.

Look at this matrix and, for you and your team, assess their level of management and their level of leadership.  People do not need to be a manager or a leader per se, nor is it about their position in their hierarchy. Rather it is how good they are at delivering on and exemplifying the attributes got management and leadership (see the table below for ideas).

Score yourself and each of your team members on leadership and management using the following scoring range of 0 (very weak) to 10 (very strong).  The two scorings will give you each individual’s relative positioning and your own.  A good idea is to assess people yourself, then get them to self-assess, and then to share your respective findings and discuss the differences/similarities. This is a good tool to identify where and how an individual needs to develop their management and/or leadership skills. This can then be used in helping put together their personal development plan.

To view or download a PDF version of this blog click here

Share your thoughts and ideas here, or email me at andrew.cooke@business-gps.com.au

If you found this article of use or interest please don’t hesitate to share it with others.

Click here to find out more about Andrew Cooke and Growth & Profit Solutions.