Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which are essential for good, lasting business.
|1. They buy more||You make more money|
|2. They visit you more often||You have more repeat business|
|3. They care less about price||You make better margins and profit|
|4. They pay more attention to you||You have more raving fans|
|5. They follow your advice more closely||You are seen as a thought-leader|
|6. They spread the word about you to more people||You have customers who act as your salesforce!|
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